A turn-by-turn wayfinding app for Taubman’s malls
In 2014, I designed the user experience for a series of iOS and Android apps for the Taubman malls while working for the agency MxM. The goal was to help customers learn more about available stores, find them on the map and other landmarks, and navigate to them. A secondary goal was to cross-promote deals and mall events.
Company
Taubman
Role
UX designer
Year
2014
A turn-by-turn wayfinding app for Taubman’s malls
In 2014, I designed the user experience for a series of iOS and Android apps for the Taubman malls while working for the agency MxM. The goal was to help customers learn more about available stores, find them on the map and other landmarks, and navigate to them. A secondary goal was to cross-promote deals and mall events.
Company
Taubman
Role
UX designer
Year
2014
A turn-by-turn wayfinding app for Taubman’s malls
Cubby is a self-storage management platform that's modernizing a $50B industry. I led the 0→1 design of Cubby’s Revenue Suite with a cross-functional team of engineers and product managers.
Company
Taubman
Role
UX designer
Year
2014
We used these videos to sell the vision to the client. The sketch-like presentation helped focus the conversation on functionality. We chose video to show how the app would feel in use — something static mockups alone couldn't properly convey.
We used these videos to sell the vision to the client. The sketch-like presentation helped focus the conversation on functionality. We chose video to show how the app would feel in use — something static mockups alone couldn't properly convey.
We used these videos to sell the vision to the client. The sketch-like presentation helped focus the conversation on functionality. We chose video to show how the app would feel in use — something static mockups alone couldn't properly convey.
Wayfinding and beacons
The app used beacons to orient users, enable turn-by-turn directions, and let them pin parking spots on the map. Users could also favorite stores for easy access, create multi-store itineraries, and filter by amenities or store category.
Wayfinding and beacons
The app used beacons to orient users, enable turn-by-turn directions, and let them pin parking spots on the map. Users could also favorite stores for easy access, create multi-store itineraries, and filter by amenities or store category.
Wayfinding and beacons
The app used beacons to orient users, enable turn-by-turn directions, and let them pin parking spots on the map. Users could also favorite stores for easy access, create multi-store itineraries, and filter by amenities or store category.
The impact
We launched the app across several Taubman-owned malls in the U.S. and internationally. It received positive press for pioneering the use of beacon technology and turn-by-turn navigation in retail environments.
The impact
We launched the app across several Taubman-owned malls in the U.S. and internationally. It received positive press for pioneering the use of beacon technology and turn-by-turn navigation in retail environments.
The impact
We launched the app across several Taubman-owned malls in the U.S. and internationally. It received positive press for pioneering the use of beacon technology and turn-by-turn navigation in retail environments.