We began by focusing on multi-facility enterprise operators who tend to be experienced, metrics-driven operators. Unlike on-site managers who focus on daily operations, these decision-makers oversee pricing strategy across facilities at a regional or corporate level.
Set rates smartly
Stand out from competition
Analyze pricing impact
Raise rates for under-market tenants
We learned from operators that effective pricing depends on four things: quality data, awareness of market position, understanding how facility amenities shape perception, and a clear strategy for how urgently you need to fill units.
The experience had to support key workflows such as setting rates individually or in bulk and analyzing data patterns across pricing groups. We leaned on familiar data-table behaviors — sorting, filtering, and grouping — to help operators quickly spot outliers and trends, and act decisively.
Operators use Existing Customer Rate Increases (ECRIs) as a strategy to attract new renters with below-market prices and then gradually raise those rates over time until they reach the market standard. Our design challenge was to give operators the tools and visibility to manage ECRIs confidently while balancing revenue opportunity with customer retention.
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January 2026 new funding round by Goldman Sachs Alternatives and existing investors.
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Secured a top-10 enterprise storage operator contributing to record closed in Sep 2025